How these numbers are calculated.
Estimated monthly inquiries are calculated by multiplying website visitors by the visitor-to-inquiry conversion rate. Estimated opportunity value is calculated by multiplying projected inquiries by the average customer, client, project, or account value. These numbers represent potential opportunity value, not guaranteed revenue.
Digital Growth Forecast FAQ
Are these numbers guaranteed?
No. The forecast is a planning model based on your inputs and transparent assumptions.
What if I do not know my traffic or conversion rate?
Use Simple Estimate. It applies conservative assumptions based on your selected ranges and website confidence.
What should I optimize first?
Start with the weakest lever: visibility if traffic is too low, website conversion if traffic exists but inquiries are weak, or content authority if AI-era discoverability is unclear.